Pleb Summer: Ice Cream Trucks

by on July 20th, 2017
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It’s summertime, which means it’s time for trips to the beach house, a cross-country road trip, or travel to exotic vacation destinations.

But for those of us who can’t spare the time or the money to make a getaway, it’s PlebSummer! We’re posting this summer about summer for the rest of us.

Whether echoing down crowded city streets or quiet suburban hamlets, looped music over a loudspeaker evokes a response as strong as anything Pavlov could have imagined and it can only mean one thing:

The ice cream truck is here. One of summer’s most happy pleasures.

Ice cream vendors actually date back to the 19th century. Back in the old days, a “penny lick” got you a small portion of ice cream on a dish which you would lick clean. The dish would then be dipped in a bucket of water and used to serve the next customer. This lack of concern for basic hygiene, plus a general lack of refrigeration, meant that while enjoying an ice cream treat, you’d be risking diphtheria, scarlet fever, tuberculosis, and many other life-threatening diseases.

Luckily hygiene improved, and in the mid-20th century, Harry Burt, the founder of Good Humor, started selling his Good Humor bar out of a truck. In 1965, Mister Softee was founded, and ice cream trucks have been here to stay ever since.

And that music! You can read an interesting history of the ice cream truck jingle here.

And if you like your ice cream truck history more on the fictional side, we highly recommend “Comfort and Joy,” Bill Forsythe’s movie about the Glasgow ice cream truck wars.


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Categories: PhLog

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