Archive for January, 2014

Introducing the Color Wheel Watch

Tuesday, January 28th, 2014

Normally we focus on products dealing with philosophy, literature, art, science, or history. But every once in a while we make a product that strikes out in a new direction. One of our newer products, the Color Wheel Watch, is from this category. It kind of fits in with what we do, but mostly, we just really liked the idea and wanted to make it.

The idea for this watch came from our art director Amanda Spielman. She was trying to come up with a new watch concept when she came across a color wheel on her desk.

04915-1093-front3ww-lAmanda thought about how people don’t use color wheels that much anymore but how designers over 30 would probably have spent some time with one. And a color wheel is, well, wheel-shaped, which makes it a good candidate for a watch.

Besides just using this image as the basis for a watch, Amanda thought it would be great if the watch could actually be a working color wheel. The challenge then became about how to adapt the wheel to be a watch and also do what the color wheel does. Color wheels generally have cut out windows and black arrows and text on a white background. When you slide the outside disc around, different colors are revealed through the windows.


Amanda deconstructed the color wheel a little in order to transform it into a watch face. She kept the triangle shapes for hands, and curved the arrows to go around the watch face. She also reduced the amount of information and made the color more prominent.

We think our Color Wheel watch is a thing of simple colorful beauty. And it’s educational too!

January 23rd, Procrastination Day

Thursday, January 23rd, 2014

On January 23rd, 1546, Francois Rabelais finally finally published the next installment of his megahit, La vie de Gargantua et de Pantagruel, after keeping his fans waiting for more than a decade.

You may wonder whether Rabelais’ wildly popular masterpieces – five books in all – were adventure stories or romances or scholarly treatises. In fact, they were all these things and more, including satirical stories chockablock with insults so foul and inventive they would shock your Moms even if she taught public school on the docks of a premium cable channel.

These tales of drunken debauchery, people made of sausage, and a giant who hates crowds so much he drowns them with urine, are classics. As for Panurge and his “magnificent codpiece”… you’ll have to trust us when we say it all comes off a whole lot ritzier when it’s written in classical French.

Thus, let us commemorate Procrastination Day as we procrastinate — although our public is waiting!


Francois Rabelais: Procrastinator.